The career-destroying potential of the internet mob immediately snapped into action. Articles appeared in at least four newspapers and on innumerable websites. People on social media hurried to declare that they would never again spend a penny at Ristretto and were rewarded with approval from like-minded peers. A college-age girl walked into one of the cafes screaming, variously, that the baristas were in danger, and that working for Ristretto somehow posed a threat to the community. Employees who had previously been secure in their jobs became jittery and quit. One of Din’s managers suggested that he sell the company and that I offer a public apology before it was too late.
This was within 48 hours of the first news reports appearing. ...
Portland: Ristretto Roasters vs. the internet mob.
Nancy Rommelmann on how a former employee destroyed a business.